marketing is forever changing with the developing industry of technology; this is easy to see. however, their companies that are not changing their strategies to adapt to this virtual world and are not going to see profits from it. it's ashame because it doesn't seem that difficult to do. using google analytics for example is something we have done in class, for the IT department of a company to set this up for the marketing executives is not something that would be out of the question, especially if the webpage is already set up (which i am assuming here that most are).
the area that i think is being left out is the analysis of redirections from other pages such as blogs that would be mentioning a certain company. this is where tracking your online image becomes important. if a company searches for their name on google or a part of their business, then they can see who is mentioning them in news articles, etc. everywhere on the internet. so if they were to track how many times a web user sees these "mentionings" and then googles the company or clicks on the link for the news article from the blog, they could track a potential new market. this might take some time to discuss the metrics and how to track these items but it seems like a good place to start customizing a company's analytic strategy from the rest of their competitors.
Skyscrapers, Powerpoints and Hispanic Marketing
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I've spent the last four months interning for The San Jose Group, a
multi-cultural Hispanic marketing and advertising agency. It has been an
eye opening ex...
13 years ago
good posting and good point!
ReplyDelete"The area that i think is being left out is the analysis of redirections from other pages such as blogs that would be mentioning a certain company".
ReplyDeleteI agree. If this aspect can be pinpointed, or better analyzed businesses can further expose their business. They may be able to even reach a market that they didn't no existed otherwise.
I have done a little bit of work tracking a company image over the long term, and Google Alerts are a great tool for doing so. It scours blogs, videos, and other news sources for any mention of a person or company and sends you an email at the interval of your choosing.
ReplyDeleteI agree that companies need to track where people are getting information and stories about them, but i thought google analytics had a tool to track that information.
ReplyDeleteGreat point about the redirections from such things as blogs being left out. Certainly would be a tough metric to create but with todays technology I'm sure some tech wiz's could figure it out.
ReplyDelete